ok found the solution:
in my .pro i hat a typo:
target.files = config.conf .... // wrong
_____________^_________
this needs to be:
target.files += config.conf // right
_____________^_________
also I hade multiple installation-targets and did not add target to installs in every build configuration.
so for those who run in the same problem:
be sure you add target to INSTALLS, target.files is already filled with your compilation output.
use += not = to add other files