Just making an modest observation for further improvement, as advised by Nokia itself...
In fact, there wouldn't be so much to change. Right now there is already a beautiful mechanism, the stylesheet, that makes it possible to style some properties of a treeview, like the background color for example. So one possibility would be to extend these properties (with something like CSS selectors, allowing to select specific row and/or columns, and even items). For example I don't understand why it's not possible to set the text-align of a qtreeview via the stylesheet, while it is with some other widgets ? (or maybe it is, but I failed to find how).
Otherwise I finally got the right way to "flash" a specific item, indeed subclassing itemdelegate, so if anyone is interested, just ask....