Nokia's "Ovi" to become "Nokia Services"

[goetz]

As "announced today":http://conversations.nokia.com/2011/05/16/the-evolution-of-nokia-and-ovi/ the name "Ovi" of Nokia's marketplace will be re-branded to "Nokia Services" during the summer:

bq. Starting with first services on some of the new Nokia devices in July and August, Ovi services will be rebranded as Nokia services in a transition expected to continue into 2012. Each of the services under the Ovi umbrella will simply be rebranded as Nokia, with no planned disruption to the service roadmaps.

[andre]

Who needs doors (that users may walk out and away of) when you have windows?

[kidproquo]

So now we're going to have Nokia Maps, Nokia Store, Nokia Mail etc? That does simplify the branding quite a bit and makes quite a bit of sense with the move to WP7.

[qtrahul]

This decision does not make any impact on Nokia's competition with other company, and we do not know what CEO thinking.

[goetz]

If it had no impact, then why hassle with the rename at all?

[qtrahul]

According to me OVI is good ,,because people are familiar with this name more than one year, Nokia's changing policy is not good, That is why I write we do not think in direction where CEO is going (or thinking).

[TobbY]

i think nokia want to give its own name