Installer created by binarycreator does not add program to start menu on Windows

[kitfox]

I'm trying to figure out how to create an installer using the binarycreator tool Qt provides. While I've been able to create an installer that installs the program to C:\Program Files, nothing is added to the start menu. Is there something I can to so that a shortcut is added there?

config.xml:

<?xml version="1.0" encoding="UTF-8"?>
<Installer>
    <Name>Goldfinch Art Tool</Name>
    <Version>1.0.0</Version>
    <Title>Goldfinch Installer</Title>
    <Publisher>kitfox.com</Publisher>
    <StartMenuDir>Goldfinch</StartMenuDir>
    <TargetDir>@ApplicationsDirX86@/Goldfinch</TargetDir>
</Installer>